Your Salon & Barbershop Studio
You're paying for Acuity, Vagaro, Mailchimp, Square, and a booking page. Your Studio replaces all of them with one platform you own.
The subscription trap
Acuity for booking, Vagaro for client records
Two systems doing overlapping work. Your booking tool doesn't know client preferences. Your client records don't sync with your calendar.
Mailchimp for promotions, Instagram DMs for booking
Marketing in one tool, bookings in another, and DMs piling up in a third. Nothing is connected.
Square for payments, separate invoicing for retail
POS in one system, online payments in another. Reconciling at the end of the month takes hours.
Clients can't rebook without calling
Someone sees a style they love at 10pm and wants to book. Your website says 'DM us' or 'Call to schedule.' They find someone who lets them book right now.
Before & after your Studio
Paying $520+/month across 5-8 tools for booking, CRM, marketing, and payments
One Studio, $147/month running cost. Every tool connected, one login.
Clients DMing on Instagram at 10pm hoping someone responds
Studio Intelligence answers booking questions at 10pm with your real availability and books the appointment.
Running promotions in Mailchimp that don't know who already booked
Targeted campaigns that know client history. Rebooking reminders only go to clients who haven't been in 6 weeks.
Stylists checking three apps between clients
One dashboard. Schedule, client preferences, payment history, and messages all in one place.
What your Studio does
Appointment Booking
Online booking with service menus, stylist selection, and real-time availability. Clients book 24/7 from your website.
Client Records & Preferences
Color formulas, service history, product preferences, and notes. Everything your stylists need before the client sits down.
Rebooking & Loyalty Campaigns
Automated rebooking reminders, birthday offers, and loyalty rewards. Sent based on actual visit history, not generic lists.
Payments & POS
Service payments, retail sales, tips, and gratuity. One system for in-chair and online transactions.
Studio Intelligence
When someone wants to book a balayage at 10pm, Studio Intelligence shows real availability and books the appointment. No DM required.
Your Website & Portfolio
A website showcasing your work, connected to your booking, your reviews, and your intelligence layer.
Most salons and barbershops pay for 5 to 8 separate subscriptions. Acuity or Vagaro for booking, Mailchimp for email, Square for payments, a website builder, maybe a review tool. Your Studio replaces all of them with one connected platform you own.
The Problem
You signed up for Acuity because you needed online booking. Then Vagaro because it had better client management. Then Mailchimp for promotions. Then Square for payments. Each tool solved one problem, but now you have five logins and none of them share data.
Your stylists check Vagaro for the schedule, then a notebook for color formulas, then Square for payment. Your front desk answers the phone while also managing DMs on Instagram. Your marketing emails go to everyone, including clients who just booked yesterday.
And when someone finds your work on Instagram at 10pm and wants to book, they hit a 'DM us to schedule' message. Half of them never follow through.
of salon bookings happen outside business hours, when most salons can only take voicemails or DMs
Industry Booking Data, 2025
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What Your Studio Replaces
Acuity / Vagaro / Booksy
Online booking with service menus, stylist selection, and real-time availability. Connected to your CRM so every booking has context.
Mailchimp / Constant Contact
Rebooking reminders, birthday offers, and promotions. Sent based on actual visit history, not a generic email blast.
Square / Stripe standalone
Service payments, retail, tips, and gift cards. One system for all transactions, connected to client records.
Wix / Squarespace / Instagram bio link
A real website with your portfolio, booking integration, and Studio Intelligence. Not a link tree.
Separate review tools
Review requests sent automatically after appointments, but only when the client experience was positive.
Instagram DMs for booking
Studio Intelligence handles booking questions at 10pm. Clients pick a service, choose a stylist, and confirm in minutes.
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Built for how salons and barbershops actually work
Your Studio is configured specifically for your salon. Not a generic booking platform. A system designed around how you schedule, manage clients, and run your chair or your shop.
Service menus with duration, pricing, and stylist assignment
Client profiles with color formulas and product preferences
Automated rebooking reminders based on service frequency
Stylist-specific schedules and commission tracking
Walk-in management alongside online bookings
Studio Intelligence for after-hours booking requests
How it works in practice
10pm booking request
Someone sees your work on Instagram and visits your website. Studio Intelligence shows available slots for the service they want, with their preferred stylist. Booked and confirmed in 2 minutes. No DM, no phone call.
Rebooking reminder
A client who gets a cut every 4 weeks hasn't booked in 5 weeks. Your Studio sends a personalized reminder with available slots. They tap to rebook from their phone.
Smart review request
After an appointment, your Studio checks the client's last interaction. Positive? Review request goes out. Had an issue? Your team gets flagged instead.
New client onboarding
A first-time client books online. Your Studio creates their profile, sends a welcome message with salon policies, and prompts the stylist to note preferences after the first visit.
Helpful guides
Practical advice to help you simplify your software and run your business better.
FAQ
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